Event Horizon

by Yoshino Yoshikawa

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about

Yoshino Yoshikawa is a producer from Tokyo who first made waves releasing on Japan’s legendary netlabel, Maltine Records. In 2014, Yoshino made their Zoom Lens debut with the stunning "Yumetatsu Glider."

Originally producing music in a commercial setting, Yoshino Yoshikawa in response created his own genre “Ultrapop” - a genre meant to subvert and challenge the Japanese Pop industry by merging sounds outside the context of Japanese music in an experimental, yet still pleasantly pop format.

Event Horizon is Yoshino Yoshikawa’s first full-length album. The album thematically revolves around imagery of the solar system to convey different ways in which humanity, technology and art interconnect as a global means of expression.

Throughout the album we are greeted with sounds still relevant and distinctly J-Pop, yet merging with other experimentations and current stylistic trends such as maximalist pop & jersey club, all coupled with fluidly catchy synthpop and house beats.

The effect is sweet & vigorous. Yoshino paints a world where the gloss of pop music is utilized to observe the more pressing matters of social circumstance. In singles like “Mirage,” Yoshino stresses the anxiety of living life like a game and struggling to find the solution towards the mundanity of existing in the confinements of society. Tracks such as “Opt-Out” duet with a vocaloid to tell us of a world where we are relying too heavily on AI-based recommendations as Yelp and that we must reclaim our humanity and make our own decisions by pushing ourselves towards face-to-face interaction again.

Yura Mari, Shu Ichikawa, Suzushiro & elizatwinkies guest vocals on the album, along with an eloquent & bubbly remix by Hercelot.

Event Horizon is an album of its own world, but with a voice that wishes to speak and reach a universal audience in its diverse sound and human message.

credits

released October 13, 2016

Artwork by yuu
twitter.com/skr__t

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